SEVEN (7) BIGGEST LESSONS LEARNED FROM CUSTOMERS
In marketing, customers play greater role in purchasing of goods and services. You need to understand your target market, what they think of your business and your product or service. Your target market may be one or more market segments or sub-sets of your market, made up of people or organizations sharing one or more characteristics that cause them to demand similar products or services . Here are some biggest lessons learnt from customers. Reign Supreme Every customer sees himself as the only customer and expects to receive premium , on-demand & priority services. Customers continually expect frontline reps to break policies, to prioritize their needs over those of other customers, and to essentially do whatever they ask because they see themselves as kings . “There is only one king with no competitor” — Nārada Muni Customers got Options A customer has more options than ever. This trend has prompted most companies to switch from being product centric to...