ZenFuCareer

In marketing, customers play greater role in purchasing of goods and services. You need to understand your target market, what they think of your business and your product or service. Your target market may be one or more market segments or sub-sets of your market, made up of people or organizations sharing one or more characteristics that cause them to demand similar products or services . Here are some biggest lessons learnt from customers. Reign Supreme Every customer sees himself as the only customer and expects to receive premium , on-demand & priority services. Customers continually expect frontline reps to break policies, to prioritize their needs over those of other customers, and to essentially do whatever they ask because they see themselves as kings . “There is only one king with no competitor”  —  Nārada Muni Customers got Options A customer has more options than ever. This trend has prompted most companies to switch from being product centric to...

Does discipline have anything to do with your motivation or success in sales? Can discipline be an effective habit to improve your good salesmanship? It’s interesting that sales people have different stigmas, labels and connotations, and not all of them are favorable. Some that come to mind are slick, fast-talking, the life of the party and those are the ones suitable for the work it seems. Discipline is probably not the first word that comes to mind when we think about sales. For you to overcome your bad salesmanship, you need to avoid unnecessary mistakes and focus on the disciplines discussed below. Prospecting Though many sales people despise prospecting, it’s an important part of sales. Unfortunately, the majority of sales reps use ineffective and archaic sales prospecting techniques, instead of the effective practices that could actually lead to a higher volume of better qualified leads. The discipline of prospecting requires that you speak to your target market ...