Showing posts from October, 2018


Employees form part in the process and dealings with organizational produce and are referred to as internal customers in many occasions. An internal customer is any member of an organization who relies on the assistance of colleagues to fulfill their job duties. That includes every employee and department of any business, from human resources to finance, from sales to customer service, from custodians to the CEO, from vendors to distributors and all the way up to the President of the company. Everyone in the organization is a customer to someone else. Internal customer service is an act that ultimately results in the ability (or inability) to provide excellent service experiences to external customers. Below are nine (9) indicators that affirms employees as internal customers.
Employees Knowledge on Products and Services
Employees know more about the pros and cons of the product as they are involved in the company. Since they are part of the company, they get to know more about the prod…


In marketing, customers play greater role in purchasing of goods and services. You need to understand your target market, what they think of your business and your product or service. Your target market may be one or more market segments or sub-sets of your market, made up of people or organizations sharing one or more characteristics that cause them to demand similar products or services. Here are some biggest lessons learnt from customers.
Reign Supreme
Every customer sees himself as the only customer and expects to receive premium, on-demand & priority services. Customers continually expect frontline reps to break policies, to prioritize their needs over those of other customers, and to essentially do whatever they ask because they see themselves as kings. “There is only one king with no competitor” — Nārada Muni
Customers got Options A customer has more options than ever. This trend has prompted most companies to switch from being product centric to customer oriented. Thus, it is …